There are a lot of reasons why people choose to shop at one online store over another or pick one streaming service over another from the type of service they are getting to pricing, quality and, you’ve guessed it from the title, speed.

Check website performance

  • GTmetrix
  • WebPageTest
  • Google PageSpeed Insights

Optimize images

Images comprise a large percentage of Internet traffic, and they often take the longest to load on a website since image files tend to be larger in size than HTML and CSS files. Luckily, image load time can be reduced via image optimization. Optimizing images typically involves reducing the resolution, compressing the files, and reducing their dimensions, and many image optimizers and image compressors are available for free online.

Use a Content Delivery Network (CDN)

A CDN, also known as a content distribution network, is a geographically distributed network of servers. It allows access to web content regardless of the user’s location. 

A website’s loading speed is directly affected by the user’s location. For users who are physically further away from your server, the website loading time will be higher. 

With CDN, the traffic is distributed between multiple servers which helps users to get information as fast as possible This is especially important for publishers with geographically diverse traffic. 

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